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Angi’s U.S. business took in about $680 a month for every active pro in Q2 2026, its latest reported quarter. That is our math on Angi’s own filing: $215.4M of U.S. revenue, divided by 3 months and 106,000 active pros.
Whether $680 buys you booked jobs depends on what happens after the lead arrives. Reviews from other contractors tell you how they felt. The SEC numbers tell you what the network looks like now, and it changed a lot.
Key Takeaways
- A homeowner request now becomes about 1.1 leads, down from about 1.2 a year earlier (4,838K leads over 4,311K requests in Q2 2026, our math).
- Angi takes in about $44.50 per lead and sends about 15 leads per pro per month on average, with subscriptions and ad contracts counted in. Both are blended averages, so your trade’s price will differ.
- Active pros fell 17% to 106K, and monthly churn runs 6.0%. Held for a year, that leaves about 48% of a month’s pros.
- Cost per booked job decides if Angi pays. In our worked example, lifting contact rate from 50% to 95% cuts it from $300 to about $158.
- The 2023 FTC order addressed HomeAdvisor’s conduct before 2023. Judge today’s product on your own booking data.
- Follow-up speed is the lever you control, and Angi is beta-testing its own AI Front Desk for it.
Angi Leads Reviews vs. Angi’s Own Numbers
Each of the Angi leads reviews you will find is one contractor’s experience in one market in one year. They are real, and they are hard to compare.
Angi’s Q2 2026 earnings release covers 4.8 million leads. Here is what it shows, with our arithmetic labeled.
- Leads per request. 4,838K leads over 4,311K service requests is 1.12. A year earlier it was 5,577K over 4,562K, or 1.22.
- Revenue per lead. $215.4M of U.S. revenue over 4.838M leads is about $44.50. It includes subscriptions and ad contracts, so it is a blended figure.
- Leads per pro. 4,838K leads over 3 months and 106K pros is about 15 per pro per month.
- Revenue. $248.0M, down 11% from $278.2M. Angi cites macroeconomic conditions and a reduction in pro spend.
The old picture was one homeowner request sold to several pros. Angi ended auto-matching in January 2025 with homeowner choice. Its Q4 2025 release put network leads down 78% year over year because of it. The average request now becomes about 1.1 pro connections.
The Pro Count Is Shrinking
Active pros averaged 106K in Q2 2026, against 126K a year earlier. Angi reports 6.0% average monthly churn.
Run it forward. At 6% a month, 0.94 to the 12th power is 0.48. That is our arithmetic on Angi’s average. If the rate held, about half of a given month’s pros are gone in a year.
Angi also reports 27K acquired pros for the quarter, against 24K a year earlier, so the network refills as it drains.
In July 2026 Angi started a beta test of “AI Front Desk.” Angi describes it as designed to automate lead follow-up and appointment scheduling for pros, and calls the test early stage. My read is that even the platform sees follow-up as the weak link.
Are Angi Leads Worth It?
They are worth it when your cost per booked job sits below the gross profit on the job.
Cost per lead tells you the price of a phone number. Booking pays you, and booking follows contact.
Say you pay $45 per lead (a hypothetical, close to Angi’s blended revenue per lead, which includes subscriptions). You receive 15 leads a month, which is $675. Say you book 30% of the homeowners you reach. Only the contact rate changes below.
| Contact rate | Homeowners reached | Booked jobs | Cost per booked job |
|---|---|---|---|
| 50% | 7.5 | 2.25 | $300 |
| 80% | 12 | 3.6 | $187.50 |
| 95% | 14.25 | 4.275 | $158 |
The spend stays at $675 in every row. Only the contact rate moves, and the cost per booked job falls by nearly half.
Plug in your own price, your own contact rate and your own booking rate.
-> Curious what your leads cost per booked job? Run the free cost per lead calculator with your own numbers.
What Decides Your Angi Leads Cost
The filing gives Angi’s side of the ledger. Your side has two numbers: how often you reach the homeowner, and how often you book once you do.
Mecha data gives one reference point for booking. In July 31 to September 30, 2026, an AI intake agent spoke with well-qualified homeowner leads for a home-improvement contractor. It booked the appointment on the call for 56% of them (148 of 264 people). That is one contractor over two months, so treat it as one data point.
Timing is the other half. Across the after-hours lines of six contractors, 57% of calls came on weekday evenings after the office closed, and 32% came on weekends (1,213 calls, July 3 to October 1, 2026). Those are calls to contractors’ own lines. If your Angi leads keep the same hours as your customers, the same gap applies.
The callback you make the next morning is a fine tradition. Homeowners have a fine tradition of calling someone else first.
After about 15 years running WebMechanix, a performance marketing agency, I would put it this way: a lead source earns its budget at the booking. For Angi, that means your response time sets the price you really pay. Mecha’s speed-to-lead agent calls every new lead back in under 60 seconds.
When Angi Does Make Sense
Angi can work well in a few situations.
You are entering a new market with no reviews and no referrals. You have idle crews in a slow season and need volume fast. Or you run a shop that can reach a homeowner within minutes, every day, including evenings.
It gets expensive fast when leads sit waiting for a callback. A blended $44.50 also hides large differences between trades and cities, so your cost per booked job could land well above or below the table. Track it for 90 days before you decide. The lead sources guide has the full ranking against other channels, and our Networx reviews breakdown runs the same cost per booked job math on a competing lead marketplace.
What the Angi Lawsuit Covered
People searching for the Angi lawsuit usually mean the FTC action. In January 2023 the FTC announced a proposed consent order requiring HomeAdvisor, an Angi-affiliated company, to pay up to $7.2 million.
The FTC alleged that HomeAdvisor told service providers they would get leads matching their services and preferred area when many did not. It also alleged lead-to-job rates the company could not substantiate, and that sales agents described an optional $59.99 mHelpDesk subscription as free. The conduct dated to at least mid-2014. Redress ran up to $30 per provider for lead quality and up to $59.99 for the subscription.
The FTC’s allegations concern HomeAdvisor’s conduct before 2023. For the current product, your own booking data is the better judge.
The Final Word
- Read Angi leads reviews for color, then read the filing for scale: about 1.1 leads per request and 6% monthly pro churn.
- Price Angi per booked job, using your own contact and booking rates.
- Raise contact rate first. In our example it moved the cost per booked job from $300 to about $158.
- Re-run the numbers every quarter, since Angi’s network keeps changing.
-> Want to hear how fast an AI agent can answer a homeowner? Call Jill, our voice AI agent. She answers questions and explains how Mecha handles the calls your team cannot reach in time.
