A dashboard counts your leads, calls and jobs. These three free calculators put a dollar figure on them: what a booked job really costs, what a customer is worth over the years they stay, and how much revenue leaves when a call goes unanswered. Each is built for home services trades, so pick the question you want answered and start there.
The question: What does a lead cost me, and what does a booked job cost me?
You enter: Monthly marketing spend, leads per month, close rate and average job value. Add your missed calls per month to see what they waste.
You get: Cost per lead, booked jobs per month, cost per booked job, revenue generated and return on spend, plus the marketing spend and booked-job revenue your missed calls waste.
A 22-trade benchmark table sits further down the page to compare against.
The question: What is one new customer worth to me over the years they stay?
You enter: Pick your trade for starting numbers, then adjust service ticket, visits per year, retention, maintenance agreements, equipment replacement, referrals and your cost to acquire a customer.
You get: Lifetime value per customer, split into service, agreements, equipment and referrals, plus the LTV to acquisition cost ratio, months to payback and average customer lifespan.
The question: How much revenue do my missed and after-hours calls cost me?
You enter: Five quick questions, about a minute: trade, daily calls, ticket and close rate (prefilled with trade averages), your website address, phone staff count, and staffed hours and days.
You get: Estimated annual revenue you could recapture (including an allowance for unanswered web leads), missed calls per week, your coverage rate, a 24/7 coverage map, and the loss from after-hours, overflow and weekend calls plus your single worst hour.
The three share one thread, the call you paid for. Each answers a different question about it, so the numbers will not match each other.
Talk to Jill, our AI agent, and hear how she handles a call for a home services company. Flat monthly price, unlimited concurrent calls, and live in about two weeks.